About Mammy's

"Plant a seed, so the next generation can enjoy the fruit of the trees."

Mammy’s shares the stories of Louisiana’s African Americans through the lens of the founder’s ancestors—what they contributed, how they survived, why it’s important—so that future generations can understand what was sacrificed and be inspired by all the ancestors have accomplished in the face of adversity. 

What is a Mammy? A mammy, as defined according to the British and Irish, is a mother. Prior to the 20th century, the term mammy was used to describe a female slave whose primary task was to take care of the domestic duties of the house including cleaning, cooking, and nursing her owner’s children.   

Mammy was stereotyped as a uneducated, submissive, dark skin, overweight, and very maternal woman. She has been portrayed in films, movies, and television sitcoms such as Gone with the Wind (1939), Aunt Jemina's Nancy Green (1893-1923), and The Help (2011).  Yet, Mammy is so much more than depicted by Hollywood.  She is and was a central to the development and success of the community.

Why Mammy’s? 

In 2007, Gaynell Brady began researching her family tree. Through genealogical research, evidence revealed her family has lived in Louisiana for over 200 years.  After careful analysis of her family tree she noticed there was one theme that was prevalent among all of her mammies—the desire to make each generation stronger and smarter. The inspiring stories of her mammies left her with a sense of pride, strength, and courage.

In 2013, Mammy's was created to honor the legacy of those who sacrificed their lives to take care of others. The company was named Mammy’s was create to reclaim the name Mammy, and to emphasize to others that a Mammy was much more than just a name. Mammy cared for generations of planters, laborers, and enslaved Africans and African Americans.  Mammy's courage, strength, wisdom, and tenacity is displayed on every family tree.  Mammy was strong enough to care for the children of the planters and had enough strength to come home and take care of the children of her village.  She wasn't just your Mammy or my Mammy.  She was ours.  We are all Mammy's descendants.

Every seed Mammy planted in Louisiana soil blossoms in classrooms, libraries, community center, home, church, museum, and fields when sacrifices are acknowledged with every presentation, and will never be forgotten. 

Gaynell Brady standing in a cabin at the West Baton Rouge Museum.  Photo: Kathe Hambrick, 2018.

Gaynell Brady standing in a cabin at the West Baton Rouge Museum. Photo: Kathe Hambrick, 2018.

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